Isn’t price a funny thing. We won’t buy a jumper because we consider it too expensive, yet we are ok about splashing out a small fortune for a party dress. Consumers haven't got the vaguest idea on why they pay what they do for that desirable object. They can be easy prey to manipulative devices deployed by those who want to sell them things. So how do we choose what, and what not to buy?
My business is selling fashion. I know more than anyone about impulsive buying...I see it every day. I have never been a hard seller because I believe if you love it and you want it, you’re going to buy it. I merely assist you as best I can with any advice or need. A case of “why did I buy that $300 tweed jacket in December?” can make you feel cheated and burned, likely to never return. I have never understood aggressive selling it’s pointless, why would any business implement it? Ok, so I fall victim to this very same impulsive act like anybody else, so I think this is important knowledge to share.
When you see something you really love, or what you think is a real bargain, we tend to act to fast and go straight to the cashier. This urge doesn’t last long and you only have to wait as little as three minutes for this urge to pass. So there you are Christmas shopping for that perfect party dress, remember, try not to get side tracked (well a little bit cause shopping is very fun). Put some time between spotting something you fancy and don’t really need. Leave the shop, take a deep breath, go have a coffee, than go back. Once returned, you’ve magically turned those urges into self-reasoning and make a much wiser decision. Trust me 
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