Eclectic Escape

Petticoat Lane has been a flourish with out of towners.  Melbourne, Sydney and Brisbane-ites, all quick to open up about their North Queensland adventures.  What I love about holidays, they always call for effortless style, no matter where your destination. Here we have a fun Sydney fashionista with a gorgeous simple look.  
Tone down the urban vibe with earthy neutrals, a quirky leather bag, smart-casual harem pants and combine a utility touch with a killer leather belt. Mixing crisp white cotton basics in a desert palette of khaki and sand, combined with the exquisite patching on the Marc Jacobs carry bag adds a layer of colour which I really adore. Great leather heels by Novo were a cheeky steal, $29.95 from Petticoat Lane of course!

please feel free to comment on what you think! Click on "comments" link bottom right

http://www.petticoatlane.com.au/

9 To 5 Glamour

Haven’t these Petticoat Lane ladies got the right idea- what fashionable girlfriends! Fresh take on your nine-to-five style. Here are two fabulous ways to reinvent your weekday look. These structured dresses could double up for work or play. Toe the line with a patent tote and shinny belt, definitely a great edgy- urban  look.  Go for classic cuts and colour and keep things fresh with details and bold accessories. I Love the earthy tones in these styles, molten chocolate satin with touches of gold and chic black statements. High-octane body-con dress with its cascading metallic and burgundy silver  print- complete with over sized black bag and cute heels. Spot on!

Play It Again

SPOTTED out in Townsville’s beautiful Watermark was this stunning trend setter embracing  summer’s balmy days, juicy cocktails and smooth tunes. Once just for kids the playsuit is now suddenly the ultimate in sophisticated dressing. Simple nude  wedges by Chloe set against the adorable saturated purple utility romper- American label Kensie. With sun kissed skin and clean sleek accessories this is a hot ticket item!

Sugar Plum

Sherbet pinks, perfect pastels and buttery picnic fabric are set against dainty vintage inspiration. For the passionate romantics, take up the season’s dreamy silhouettes in the country moonlit material. Look for retro details, like full skirts or sweet classic necklines. Dusty rose and noir hues invite diamonds and pearls to finish. Opt for sweeping 50’s inspired dresses to make an alluring fashion statement.

This dress was made in the 80’s with a 50’s cut by Australian evening wear designer Teena Varigos. Teena has been dressing women with her unique trans-seasonal sense of style for decades. Her Understanding of women's needs and a rare eye for details have been the foundation of her success; supplying high end boutiques Australia wide, as well as two of her own Melbourne based stores.

I just simply love this dress for its soft feminine shades of peach, pink, grapefruit and lavender- absolutely perfect race day attire! I feel honoured to have this dress visiting Petticoat Lane:)

The Denim Files

BLOGGED! fabulous PL customers getting in some retail therapy while looking very cute! The JEAN- they’re the wardrobe staple we just can’t live without. Worship the rock gods with festival denim- from acid wash, vintage or thrashed it's the best thing about living in Nth QLD- trends are ready to road-test right now.....your fashion year starts here!

Easy Chic

Welcome to the jungle ladies. Petticoat Lane was quick to snap these lovely customers in store.  It’s Summer boot camp- no longer banished to the back of the shoe rack, boots are big news this season (tip- wear in your new boots- the more you scuff them the better they look)

Fringe festival- waist bags a hot at the moment . Boho shredded suede is just about everywhere- I’m thinking Penny Lane inspiration. Take one pretty peasant dress and pair it with a fabulous bag -mismatch with a mix of spots, stripes and animal prints. I really love the cascading bird print on this dress, grounded with the black booties for an edgy feel. The blouse is back too- and I’m loving the versatility factor.  This is great weekend wear- cuffed blouse, leopard print skirt with bohemian accessories...on trend!

League of Extraordinary Women

I’m really excited to write about the very talented photographer Rosana Kersh and the inspiring women seen throughout her work. Not only do Rosana and I share a common background with growing up in the outback of Queensland but we also share a love for all things creative. Rosana was educated by School of the Air on her sheep and cattle station, there was no television and so kept busy creating things, drawing, painting and finding inspiration from the world around her.

Rosana graduated with a Diploma in Commercial Art and Photography from James Cook University. Living in Townsville since 2003, Rosana passionately immersed herself into photography. Her work is a mix of fashion and hair along with commercial photography, as well as family portraits, weddings and children’s photos. I was lucky enough to capture a few photos during Rosana’s shoot along with the inner workings of her new studio 181 Flinders Street.

Whether its fashion or corporate, Rosana has a sartorial eye for bringing the finest details to life.  Rosana has worked with one of Townsville’s most exquisite local artists Katelyn Aslett, her photography has captured the innovative fusion Katelyn’s  work brings, showcasing the blend of natural silks and wool fleece her garments hold with adoring refinement.

Katelyn describes her creative style “I strive to create textiles of intensity and freshness, both joyful and spirited, and above all relaxed and embracing. Reflecting textural and organic sculptural forms with a creative artistic passion for design, that makes each piece a delight.”

Katelyn Aslett's fashion pieces are liberating and exciting and can be found in her new shop on Flinders Mall.
http://katelynaslett.com/

Rosana’s talent also crosses over into the corporate world, so I was delighted to have the opportunity to write about a good friend and successful business woman Lesley Sims, owner of Silver Lining Marketing. In the image Lesley’s dress is angelic, set against the large bay window of light on an ethereal white canvas. Honest purity, which I think reflects her business.

Lesley is a fun Townsville character. As focused and determined as she is, there is an openness to her that is remarkably inspiring. For Rosana Kersh, capturing Lesley’s vision and reflecting her personality into Silver Linings corporate image was achieved through relaxed effortless style. Lesley is innovative and passionate with great ability, not only running her own business, but helping others build theirs. Through Rosana’s images, she has conveyed this ease and familiarity which customers relate to.
http://www.facebook.com/SilverLiningMarketing#!/SilverLiningMarketingFan
http://www.facebook.com/SilverLiningMarketing#!/KandjiTownsville

I hope you enjoy these local images and the great women reflected within them, as I do.

‘What is your favorite photo … the one I’ll take tomorrow.” Rosana Kersh. 
http://www.photographytownsville.com/